Music promotion without Bank Devastation
Marketing your music online is important, however music promotion is a little more involved than just having a good social media presence or website. You’ll have to be involved and utilize many different resources. Sure, you can utilize paid promotion, but it can quickly become pricey, and even when using them it may be difficult to see a return on your investment. Luckily, there is a multitude of online tools, resources, and tactics that can you can use or employ that will help skyrocket your popularity as a musician all without breaking your bank.
One great promotional tool is a mailing list. Mailing lists, such as mail chimp, is a fantastic way to ensure that your audience stay informed about events, special sales, merchandise, and pretty much anything else that you have going on. Receiving an email makes your audience feel connected and involved. In addition to that newsletters that you are likely to send are a lot more cost efficient than paying for ads on social media platforms.
Cross promotion is another fantastic (and cost-efficient way) to increase your fan base. There is a multitude way to cross prompt people, doing a collaboration, featuring another artist in your work, or having a guest blogger are all great ways to be introduced to and introduce others to an already established fan base. In addition to that you’ll have some credibility because you are being recommended by whomever you are partnering with.
Sound Cloud is very popular among both fans and musicians alike. It allows for interactions as listeners are able to comment on and share songs. Another useful tool is NoiseTrade. This platform is unique in that free downloads are offered if the user that is doing the download submits an email. This is a great way to promote your music while simultaneously and growing your fan-base!