The Significance of Graphic Design in Music
Having a good designer to help out with album art, posters, and other forms of advertisement is an important step that some artists may not want to deal with. Regardless having a quality designer to help out behind the scenes can be a major advantage when selling albums. Research shows that it takes roughly 7 seconds or a person to form an impression of someone upon meeting them for the first time. This is important to keep in mind because when deciding whether or not to buy your album everything from their impression of you to the album cover could sway that decision.
If something looks interesting it can persuade a person to look into it more, however graphics design isn’t just about ‘looking good’. Our eyes and brain work in a very particular fashion when we look at something we want to see a clear order and flow. Imagine looking at the cover of a book, the largest font on the cover is the title or author. If the author is really popular then their name may be larger. This is because the name will garner attention. Everything is done intentionally to produce more sells, it’s the same with album covers. There is a lot to consider when trying to market to people. Who is your target audience? Age, demographics, interests, and cultural influences are just a few of many factors that need to be considered.
Selling and marketing is all well and good, however, it’s also important to remember that it is impossible to make everyone happy. There will always exist people who will dislike or complain about something, don’t pay any mind to such individuals. If you like something and it makes you happy then you should continue doing it.